Branding
Concepts
These are a few examples of the concept work.
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The first brief came with the word CHANGE. The client wanted to show how quickly you could move from one thing to another. From there it was brainstorming an image that fit the company guidelines but represented a move. This came from the idea of changing direction and being a literal representation of a travelator. Thus illustrating the ease of moving from one position to another.
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The other was for a key topic of modern slavery. The challenge was finding an image and designing the words around it to convey the importance of this serious subject.
Infographics
These two images are infographic pieces created for HSBC and Jupiter Asset Management.
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HSBC was a piece showcasing how the recruitment process progressed from each quarter. This was circulated within the business but the client wanted more than an excel spreadsheet. The idea was to pull out the key figures to highlight the most important pieces to focus on for the following year.
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Every company has to produce a gender pay gap document showing the findings and how they intend to correct any short fall. Again rather than have a spreadsheet an info graphic made it easier to break down the separate information and make it more user friendly.
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Brochure Design
Here are some example pages from brochures I have designed. The first was for a company who needed a short run of booklets to promote their services. The idea for the design was to deconstruct their logo and use the shapes within it as their business was construction so it suited their business.
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The other image is from 2 other designs; Atos recruitment brochure and a property company in UK. The designs for both these were aimed at a younger audience so had to be readable but engaging with the layout and use of colours and icons.
